Privacy Policy
Last Updated: January 2026
Mortgage World UK ("we," "us," "our," or "Company") operates the mortgageworlduk.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related content, functionality, and services offered on or through the site (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using mortgageworlduk.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact information you voluntarily provide through forms, surveys, or account registration.
- Technical Data: IP address, browser type and version, operating system, device identifiers, and unique device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing patterns.
- Cookies and Tracking Technologies: Information collected via cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).
- Affiliate Tracking Data: Referral information, conversion data, and performance metrics related to casino and gambling affiliate partnerships.
How We Use Information
We use the information we collect in the following ways:
- To operate, maintain, and improve the Site and our services.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate conversions and commission calculations with partner casinos and gambling operators.
- To personalise content and recommendations based on your interests.
- To respond to your inquiries and provide customer support.
- To send marketing communications, newsletters, and promotional offers (with your consent where required).
- To comply with legal obligations and enforce our Terms of Service.
- To detect, prevent, and address fraud, security issues, and technical problems.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for core Site functionality and security.
- Performance Cookies: Track Site performance, user behaviour, and analytics data.
- Affiliate Tracking Cookies: Monitor referrals, conversions, and commissions from partner casinos.
- Marketing Cookies: Enable targeted advertising and remarketing campaigns.
You may control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. You can opt out of certain tracking technologies by adjusting your privacy settings or by contacting us at privacy@mortgageworlduk.co.uk.
Third-Party Links
Our Site contains links to third-party websites, including casino operators, gambling affiliates, and payment processors. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review the privacy policies of any third-party website before providing your personal information or engaging in any transactions.
When you click on affiliate links and visit partner casinos or gambling websites, you are subject to their respective privacy policies and terms of service. We do not control, endorse, or assume liability for third-party content or practices.
Your Rights
Under UK and EU data protection legislation (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right of Rectification: Request that we correct inaccurate or incomplete personal data.
- Right of Erasure: Request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: Request that we limit how we use your personal data.
- Right to Data Portability: Request your personal data in a structured, commonly used, machine-readable format.
- Right to Object: Object to certain types of processing, including marketing communications.
- Right to Withdraw Consent: Withdraw consent for processing at any time.
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and other state privacy laws. To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Retention periods vary depending on the context of processing and our legal obligations:
- Contact information and account data are retained for the duration of your relationship with us, plus a reasonable period thereafter.
- Affiliate tracking data and conversion records are retained in accordance with affiliate programme requirements and tax obligations.
- Analytics and usage data may be retained for up to 3 years.
- Marketing data is retained until you unsubscribe or request deletion.
When data is no longer needed, we will securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: privacy@mortgageworlduk.co.uk
Website: mortgageworlduk.co.uk
We will respond to your request within 30 days or as required by applicable law. If you are dissatisfied with our response or believe we have violated your privacy rights, you may lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, UK
Website: www.ico.org.uk